INSIGHTS AND RESEARCH

What is

INSIGHTS AND RESEARCH

Historically and probably unfairly perceived as a back room function, the space we used to call Market Research has evolved into multi-faceted business critical discipline driving relevance of all commercial activity to the consumer group. With the onset of the digital marketplace and ever-changing BIG DATA scene, FMCG experience whether agency or client side in what is widely regarded as a benchmark for other industries, has never been so valuable.

I have always been fascinated by people and how they interact with the world around them; a geography degree and doctorate was the obvious place to start which gave me a superb grounding in research.

I then joined Tesco working in their location analysis team a fantastic opportunity to understand how a cutting-edge international business, at the top of its game drove its growth agenda. It helped me develop a broad range of knowledge and skills as well as great opportunities to work in different markets as well as ultimately moving into a more consumer-focussed insight role.

In the late 2000s, I took the decision to move agency-side to gain insight and professional development into the coal face of consumer behavioural analysis and research.I then moved into the world of FMCG, working at Premier Foods, later Weetabix and currently Pladis. Each has an amazing collection of brands and strive to bring the consumer into the heart of all decision-making. As an insight practitioner, the critical role we play in all these organisations is to both understand the rich tapestry of human behaviours and attitudes as well as to try and synthesise these into clear business strategies and champion the consumer voice throughout the organisation. Working within FMCG is a never-ending challenge but also an absolutely fantastic experience, working with and alongside some of the most brilliant minds and business leaders in the various companies, brands and agencies in the industry

Industry Voice

Matthew Punter

Head of Insight McVitie's

Pladis Global

We Don't Just Fill Roles. We Build Teams


Let us help you to build a winning team.
Get in touch

Featured Opportunities

Retail Insight Specialist - Central / Eastern Europe

Retail Insight Specialist - Central / Eastern Europe

Pivotal International Insights Role
£50,000
Greater London with Flex
View post
Retail Insight Specialist - Asia

Retail Insight Specialist - Asia

International Insights Strategy Role
£55,000
Greater London with Flex
View post
Customer Support Manager, EMEA - SaaS

Customer Support Manager, EMEA - SaaS

Leading Global SaaS Company
£40,000
M4 Corridor
View post
Connected Data Lead

Connected Data Lead

Data Insights Influencer
£70,000
Greater London
View post
Shopper Insight Analyst

Shopper Insight Analyst

RENOWNED BUSINESS WITH TOP CLIENTS
£36,000
London
View post
FMCG Business Intelligence Analyst - FTC

FMCG Business Intelligence Analyst - FTC

PIVOTAL ANALYTICS ROLE WITH LEADING FMCG STRATEGY
£50,000 pro rata
Greater London
View post
Shopper Insight Team Lead

Shopper Insight Team Lead

PIVOTAL INSIGHTS LEADERSHIP ROLE
£65,000
Greater London
View post
Shopper Insight Specialist 12MFTC

Shopper Insight Specialist 12MFTC

INFLUENTIAL SHOPPER RESEARCH PROJECT ROLE
£55,000
Greater London
View post
Media Planner

Media Planner

MEDIA STRATEGY AND SOLUTIONS EXPERT
£35,000
London
View post

Get In Touch

Fill up the form and one of our consultants will get back to you within 24 hours.
(For candidates - Due to high volumes we will only reply if you are suitable for an active job)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please refresh and try again.