Digital retailer Very, has launched a brand new Augmented Reality (AR) experience for its beauty customers, that will allow them to virtual try-on makeup right from their phone.
These amazing new experiences that use the ModiFace technology, will allow users who are using the Very app to try-on around 24 different lipsticks from huge name brands like L’Oréal Paris, Maybelline and NYX.
The plan is to expand the use of AR to include other cosmetic products like hair colours, nail products and more varieties of make-up. On the Very mobile website you can already virtually try-on eyebrow products thanks to Benefit Brow Try-On Technology.
“Technology is a powerful tool in creating immersive, personalised digital customer experiences and we’re excited to be bringing that to life for customers shopping
our beauty category by working with big brands like L'Oréal Paris and Benefit.
“We’re also exploring the use of augmented reality across other categories like fashion, home and electrical. By using tech to bring our customers closer to products,
we can recreate the in-person shopping experience online, and give them even greater confidence that they’re
choosing the right products for them.” - Paul Hornby, digital customer experience director at The Very Group