Britvic owned, popular soft drink brand Tango, has teamed up with Prince's Trust as they aim to help young people ‘find their fearlessness’. The campaign will donate 5p of every limited edition sold, to support the charity in their goal to support young people who are either unemployed or struggling at school.
Featuring a snazzy new design and a QR code to allow consumers to easily sign up or learn more about the work of the Prince’s trust, the cans will go on sale between August and September and be available in both the classic Tango Orange and Dark Berry flavours.
Britvic said: “Young people are among the hardest hit coming out of the pandemic, and as a key target audience for Tango, the partnership will support youth culture.
“With £3.1 million spent on Tango by under 28s, the collaboration will inspire shoppers and support in driving purchase among those who want to make an impact on young people in the UK, a key demographic when it comes to purchasing flavoured fruit carbonates.
“The credibility of The Prince’s Trust charity and the fame of the Tango brand will support in making a difference among the one in three young people who say more self-confidence would help with achieving their goals in work or education”.
Given the current cost of living crisis we are in and off the back of a global pandemic, it’s great to see Britiv and Tango working with charitable organisations like the Prince’s Trust to support young people through this tough time.