Spring has officially sprung - and Aldi is giving us all a reason to celebrate! Just in time for the start of strawberry season, the supermarket giant is offering a delicious 20% discount on its Nature’s Pick British strawberries from April 24 through May 7, 2025.
But this isn’t just another springtime sale. Aldi is covering the cost of the discount themselves, meaning British farmers still get paid the full amount for their produce. That’s right - you can save money and support local growers at the same time. Talk about a sweet deal!
Aldi expects that this tasty promotion will spark a 40% jump in strawberry sales, helping more customers bring home fresh, juicy berries without stretching their grocery budgets. It's a smart move that shows how Aldi is sticking to its promise: high quality, low prices, and strong community support.
Julie Ashfield, Aldi UK's Chief Commercial Officer, put it best when she said:
"Our relationships with British growers are incredibly important to us, and we're proud to be able to support them while offering our customers great quality produce at the best possible prices."
And Aldi’s commitment doesn’t stop with strawberries. The supermarket has been ahead of schedule in its pledge to spend £14 billion with UK suppliers by 2025 - they already hit that milestone in 2024! This focus on local sourcing means that when you shop at Aldi, you’re not just getting great deals - you’re directly supporting British businesses and farmers.
Over the past year, Aldi has made fresh fruits and veggies even more affordable across the board, with multiple price drops aimed at helping families eat healthier without breaking the bank.
So whether you’re planning a homemade strawberry shortcake, tossing berries into a salad, or just snacking on them straight from the punnet, now’s the perfect time to fill your basket with Aldi’s finest British strawberries. Fresh, affordable, and locally grown - now that’s something to smile about.
Pro tip: Get there early - with deals this good (and strawberries this sweet), they’re bound to fly off the shelves! Perfect treat this bank holiday weekend!
