Eco-friendly wine maker When In Rome has created a wine bottle that is made out of recycled paper!....Yes, you heard that right…paper.
In partnership with sustainable packaging experts Frugalpac, the bottle is made out of 94% recycled paper, is 5x lighter than a normal glass bottle and uses around 77% less plastic than a plastic bottle, meaning it has a carbon footprint of about 6x less than current glass bottles being used.
“We’re thrilled that When in Rome have chosen to join the paper bottle revolution. They’ve pioneered the use of alternative wine formats with bag-in-box and cans and we’re sure our Frugal Bottle will be a huge success for them” - Frugalpac CEO, Malcolm Waugh
UK online grocer Ocado are the ones leading the way agreeing to stock the wine bottles nationally, Ocado’s buying manager Rob Grimes said “I’m very excited to be able to bring the When in Rome Paper bottle into our range at Ocado. It’s great to see the team consistently pushing the boundaries of wine packaging and leading the way in making the category more sustainable”
“Add in the fact that the wine inside is top quality, I have no doubts our customers will love this addition to our range.”
Already a big favourite among When In Rome drinkers, the Pecorino IGP Terre di Chieti is set to be one of the wines packed in the new paper style.