Lidl have just launched their ‘Good To Give’ trustmark, an industry first initiative that plans to help increase and diversify food donations across the UK as more and more Brits rely on food banks amid the rising costs of living.
Shelf labels reading “Good To Give” will help consumers understand which foods are needed by food banks to help those in need maintain a varied, healthy diet, and also which are long-life items.
The initiative, in partnership with Neighbourly - a platform that connects surplus food with local causes, hopes to encourage consumers to help those in need and drop off the selected items once bought at special in-store drop-off points where local food banks and community projects are able to pick them regularly.
Lidl GB’s CEO, Ryan McDonnell said, “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this,”
“We’ve been listening to feedback from our charity partners on how we can best support them at this time. Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.
“We hope that more retailers will adopt the trustmark so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”
Neighbourly Chief Executive, Steve Butterworth said, “We can see how the cost-of-living crisis is causing steep rises in demand for food banks and front-line services.”
“This is only going to increase in the coming months. With the launch of this new initiative, Lidl is demonstrating that they are truly committed to finding innovative ways to support their customers and local communities.”