Partnering up with sustainable packaging company Pulpex, the bottle will be made from wood pulp, 100% sustainably sourced wood pulp we might add,and will aim to pave the way for more condiments to make the switch from plastic or glass.
Pulpex, which is the brainchild creation of Diageo, the famous makers of consumer favourites Johnnie Walker and Guinness, claims to be the first-of-its-kind pulp packaging solution and hopes to make sustainable packaging and large-scale production a possibility.
This is not the first attempt at creating a more sustainable form of packaging by Kraft Heinz, who previously created a plastic bottle that used 30% recycled content, but it is showing the world that they are very serious about achieving not just their own sustainability goals, but also a better, greener world.
Miguel Patricio, Kraft Heinz CEO, commented: “Packaging waste is an industry-wide challenge that we must all do our part to address. That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices…..This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably”.
Whilst Scott Winston, CEO of Pulpex said “We believe that the scope for paper-based packaging is huge and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”