There are five badges awarded have the following criteria in order to be achieved:
- Lower direct greenhouse gas emissions – The company is among the 10% of Clarity AI-tested comparable companies with the lowest direct and energy-related greenhouse gas emissions.
- Lower indirect greenhouse gas emissions – The company is among the 10% of Clarity AI-tested comparable companies with the lowest indirect greenhouse gas emissions.
- Committed to reducing greenhouse gas emissions – If the company has committed to reducing greenhouse gas emissions in line with the goal of limiting global warming to 1.5ºC.
- Disclosing greenhouse gas emissions – If the company discloses direct, energy-related and indirect greenhouse gas emissions.
- Using renewable energy – Over 90% of the energy used by this company comes from renewable sources.
Currently only available to consumers on the Klarna app after they have made an electronic purchase (although hopefully soon to be available through Klarnas CO2e tracker to all consumers), the initiative aims to provide users with more information about their purchases and the brand's greenhouse emissions amongst other sustainable metrics.
“The rollout of conscious badges in the Klarna App marks a significant milestone in our continued effort to empower shoppers to vote with their wallets,” said Salah Said, Head of Sustainability at Klarna.