Iced Coffee on the Rise: UK’s Ready-to-Drink Craze

FMCG
August 14, 2025

Iced coffee isn’t just a summer fling anymore; it’s a full-blown supermarket staple. In the UK, ready-to-drink (RTD) iced coffees are flying off shelves, driven by demand for grab-and-go caffeine with a cool twist.

What’s Brewing?

UK RTD iced coffee sales hit £220M in 2024

Market growing 20%+ year-on-year

Popular among Gen Z & millennials

Where to Find It

Supermarkets are in on the trend big time. Here are some standout picks:

Tesco Cold Brew (Own Brand) – Budget-friendly, smooth.

M&S Iced Lattes – Premium flavours, like coconut & mocha.

Aldi Barista Cans – Iced espresso for under £1.

Lidl Deluxe Iced Coffees – Great value café-style blends.

Waitrose Oat Lattes – Plant-based and ethical.

 

Retailers are going head-to-head with brands like Starbucks and Costa, but at lower prices.

 

Not Into Coffee? Try PerfectTed

PerfectTed is the UK’s first matcha energy drink brand- and a hit from Dragons’ Den. It's a clean, natural energy boost made with matcha green tea, offering calm focus without the coffee crash.

Flavours: Pineapple Yuzu, Apple Raspberry

100% plant-based

Sold in Tesco, Sainsbury’s, H&B & Waitrose.

A perfect swap for those skipping coffee.

 

Vertex View

RTD iced coffee is here to stay - affordable, flavourful, and everywhere. Whether you’re team cold brew, plant-based latte, or matcha all day, there's never been a cooler way to caffeinate.

 

Want to find out how Vertex can help you?

Get in touch with one of our consultants today!
Get In Touch

Latest Updates

View All