After a successful US launch last year, Guinness are set to bring their latest innovation, Cold Brew Coffee Beer to the UK.
With coffee being announced as Brits new favourite drink of choice, surpassing the iconic british tradition of tea, by a whopping 95 million cups consumed daily! It seemed like the go to choice for the next innovation for world famous stout.
“The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious - next step in our proud history of innovation." - Grainne Wafer, Global Brand Director for Guinness
The drink is not only expected to be a hit with avid fans of the black stuff, but also to coax in new consumers who may not as of yet tried the unique magic of Guinness. With a delicate balance of coffee, caramel, chocolate and roasted barley flavours and around 2mg of caffeine per can the same as a decaf coffee, the drink is sure to be a hit amongst beer and coffee lovers alike!
Available from the 19th April 2022 initially in Tescos with a wider rollout across the whole of the UK later, and then across Europe and Asia within the next 18 months, this really is an exciting time for both Guinness and Coffee.