Building Better Personalisation: FatFace partner with True Fit

November 22, 2022

British active-lifestyle fashion retailer FatFace has partnered with True Fit the data-driven fit personalisation platform to deliver a more personalised digital shopping experience.

FatFace plans to use True Fit’s Fashion Genome™, the world’s largest connected data set for apparel and footwear to help them develop a better digital shopping experience including size and fit guidance for their customers.

The whole project will not only allow FatFace to deliver an amazing digital shopping experience, but also learn more about their customers so that they can continue to build and develop better personalisation throughout their digital journey.

“Adopting True Fit is about winning on two fronts – by improving conversion, revisit rates and average order value on the one side,
and preventing returns on the other,”
FatFace head of digital - Liam Price 

“FatFace is a brand that recognises two essentials about online retail today.  First, that consumers need assistance evaluating and understanding the fit of a brand when shopping digitally.
Secondly, consumers have so many choices as they shop digitally. 
Fit technology engenders long-term loyalty for shoppers who can now have a great first experience with a new brand or category.”-
Sarah Curran, MBE, MD EMEA at True Fit

“As a strategic partner to FatFace, we’re proud to have supported the brand on its digital transformation journey so far, as it looks to exceed the needs and expectations of its discerning customer base. And the deployment of the True Fit solution is a key part of this as FatFace’s digital innovation journey continues.” - Emma Sahota, Head of Client Success at Astound Commerce UK

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