Boursin is adding a bold new twist to its creamy, spreadable cheese range with the launch of a Blue Cheese flavour. This new variety combines the brand’s signature smooth texture with a mild blue cheese taste - just enough tang for blue cheese lovers, but gentle enough for those who usually shy away from stronger varieties.
Taste tests have been promising, with most people saying the flavour strikes the perfect balance: rich and savoury without being overpowering.
Trends in blue and flavoured cheeses show that blue cheese is on the rise. More people are experimenting with it, and flavoured cheeses in general are growing in popularity. In fact, the number of brands launching new blue cheese products has increased significantly over the past year. Boursin’s new Blue Cheese flavour fits perfectly into this trend, aiming both to broaden the audience - appealing to those put off by strong blue - and to give blue cheese fans a more flexible, everyday version. It bridges the gap.
The product isn’t just for cheese boards. Culinary flexibility is key: think sauces, dips, risottos, pasta, and dressings - anywhere you want some blue cheese character without it dominating the dish. Boursin is positioning this flavour as a versatile addition to any kitchen.
Boursin Blue Cheese will hit Sainsbury’s this month, Morrisons later in October, and Waitrose from November 2025. Each 150 g tub is priced around £2.95, making it an accessible way to experiment with a classic cheese flavour.
Behind Boursin’s innovative new Blue Cheese flavour is Bel, the global cheese and snacking company known for its commitment to creativity, quality, and sustainability. Founded in France more than 150 years ago, Bel is the family-owned group behind some of the world’s most beloved cheese brands, including The Laughing Cow, Babybel, and Leerdammer, alongside Boursin.
Bel has long focused on blending tradition with innovation - crafting cheeses that are not only delicious but also suited to evolving consumer tastes. The launch of Boursin Blue Cheese fits perfectly within Bel’s mission to offer accessible indulgence, encouraging people to explore new flavours and enjoy cheese in more versatile ways.
Whether you’re a blue cheese fan or just curious to try something new, this Boursin variant offers a deliciously creamy introduction - bringing a little more flavour to your everyday cheese experience.
