UK’s First ‘Smart’ Laundry Refill Launched In Lidl‍

FMCG
May 3, 2022

Discount supermarket Lidl has launched the UK’s first ever smart laundry refill station. The innovation is expected to save upto 3,000 single-use plastic laundry bottles in just over six months!

Created in partnership with Chilean sustainability start-up Algramo, who have alongside creating a benchmark for a sustainable circular economy, also dedicate themselves to helping Chilean families afford life’s essentials.

Using smart chip technology that recognises the reused bottle, will provide shoppers with a ticket that they can then use and pay at the till, saving them 10% on the purchase each time they refill, meaning not only will the innovation save the planet, but also consumer wallets.

Currently on a pilot scheme at the Kingswinford branch part of Lidls commitment to reducing plastic waste and reducing plastic packaging by 40% by 2025, which has already been said to have removed around 1 billion pieces of plastic from shelves.

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