Social, Content & Digital Marketing Manager

We are looking for a social, content & digital marketing superstar who can live and breathe our brand online.  We believe our tribe live online and we are continually looking for new ways to connect to them. Our ambition is to be the most digitally savvy brand

We want someone who can take the initiative and drive our digital channels forward.

KEY RESPONSIBILITIES

Social Media

Own social media strategy & publishing schedule and engaging community management across all platforms (Instagram, TikTok, Meta, LinkedIn, Pinterest & YouTube) to increase brand reach and engagement rates –understand the latest trends & algorithm changes-continually test & learn.

Build, grow & nurture a loyal, meaningful community who are super engaged and become real brand advocates.

Create & develop our influencer & creator strategy –gifting and paid –to build brand awareness and reach new audiences with impactful campaigns.

Run our social shopping platforms on Instagram & TikTok –ensuring an easy path to purchase whilst our audience are scrolling.

Analyse & report on performance, editing strategy based on learnings & providing recommendations for future plans to ensure platform growth

Content creation

Create captivating content for social media –photography, videography, reels.

Ability to use the Adobe Suite and other content tools such as CapCut, Premier Pro and Canva.

A proficient copy writer –able to write for a variety of styles; Blogs, LinkedIn posts, Award entries, Email newsletters, Website copy, Adverts.

Support on general brand content creation for new product launches, paid media and trade marketing initiatives

Digital Marketing

Solid understanding of paid media –using paid tools (Paid Social / Google Ads) to drive social performance beyond organic reach.

Website optimisation –manage the Shopify website, ensuring a seamless user journey, keeping it updated, optimised and totally on-brand.

SEO/SEM –optimise on-page, technical and off-page SEO to drive traffic growth from both branded & unbranded search terms.

Email marketing –Utilise Klaviyoto ensure our email flows are optimised to maximise revenue and our marketing newsletters deliver regular, useful & on-brand content to engaged segments.

Analytics & reporting –Utilise Google Analytics, Shopify, Data Studio & Klaviyo

Track performance of all campaigns, monitor website traffic and make data-driven decisions –optimise by testing

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Competitive Salary

Bonus up to 10%

Product allowance

Health Plan

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Someone who lives online -loves social media, it's changing landscape and embracing new technology.

Someone who understands growth hacking to drive tangible results and how to craft beautiful, compelling content that stands out.

A motivated self-starter who is comfortable with autonomous decision making -able to roll up their sleeves and operate in a fast-paced environment.

At least 2 years of digital/content experience in the FMCG sector.

Passion for quality drinks & hospitality –someone who loves cocktails, restaurants and bars & discovering the latest food & drink trends.

A flexible schedule –we are looking for people who want to go the extra mile & gain a lot of experience in a variety of areas.

A proactive and innovative approach to idea generation and implementation.

A vibrant personality and energy to add to our team.

Highly organised with an impeccable ability to multi-task.