Senior Regional Director

Senior Sales Leader for huge legacy drinks brand




New York


Bonus & Full Benefits

Job Description

Take the helm of a team to optimize sales and marketing prospects within their market. Supervise sales operations, strategize, analyze and manage budgets, oversee distributor performance and capabilities. Foster collaborative excellence within the market to achieve sales and profit objectives.

Key responsibilities

  • Continuously conduct market analysis and assess competitors, focusing on future trends and value creation.
  • Collaborate with the marketing team to provide comprehensive analysis and insights into all distribution channels within the market.
  • Analyze the impact of key programs, evaluate their effectiveness, and build on successful initiatives.
  • Recruit, develop, mentor, and manage the performance of your direct reports.
  • Develop insights into the beverage alcohol industry to advise and inform the team on strategies that drive volume and profit growth.
  • Possess a broad understanding of marketplace dynamics, encompassing chain stores, independent retailers, on and off-trade establishments, regional chain accounts, and control states.
  • Manage travel and entertainment expenses as well as tactical budgets, and communicate any plan adjustments or reallocations based on market demands and competitive activities.
  • Oversee all aspects of distributor relationships, from top to bottom, and nurture key connections within the distribution network.
  • Conduct timely business reviews with distributors to identify key issues and propose recommended courses of action.
  • Ensure adequate inventory levels for all brands to guarantee the success of local initiatives and long-term growth.
  • Exhibit a comprehensive understanding of pricing, considering company, distributor, and retail margins.
  • Maintain updated price structures for all brands, sizes, and markets.
  • Adhere to a regular call schedule with distributors or brokers, specifically targeting key retailers and bar owners within your area of responsibility.
  • Demonstrate the ability to network within existing distributor networks in each market and liaise with various functions such as purchasing, operations, marketing, and finance.
  • Manage the local extension of national account programs, mandates, and recommendations for both on and off-premise outlets.
  • Stay vigilant to competitive activities, respond to impending threats to objectives, and provide feedback to senior management and the marketing team.

Perks & Benefits

Annual Bonus

401k Matched

Full Medical

Product Allowance


Preferred Qualifications:

  • A bachelor's degree is preferred.
  • Possess 6 or more years of relevant experience in the consumer goods industry, with a preference for experience in spirits or a 3-tier distribution system.
  • Proven track record of sales management with a demonstrated ability to achieve sales goals and objectives.

Key Competencies:

  • Capable of establishing and nurturing strategic working relationships with distributors and key accounts.
  • Demonstrated expertise in team leadership and fostering the development of team members.
  • Proficiency in using Microsoft Word, Excel, and PowerPoint.
  • Familiarity with sales reporting systems such as Diver, and the ability to navigate them effectively.
  • Strong interpersonal, influencing, negotiation, time management, and presentation skills are essential.

Additional Requirement:

  • A valid state driver's license is a must.

Get In Touch

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(For candidates - Due to high volumes we will only reply if you are suitable for an active job)

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