M&S Go Virtual As They Launch Live Shopping

February 6, 2022

With more and more brands looking to find new and innovative ways to interact with their consumers, the use of AR, VR has seen a huge increase in popularity, however M&S have jumped on a trend that is growing very  popular in China - ‘Live Shopping’.

Live Shopping has seen growth globally however in China, Livestreaming shopping and events has seen the market value increase to a staggering USD $170bn!

The new ‘M&S Live’ shopping series aims to offer shoppers a more exciting and inspiring shopping experience, hosted by M&S experts, it will allow users to view live product demos, ask questions and even buy products more easily. 

The first in the series sees them kick off with a focus around health and wellness, promoting their leading activewear brand-Goodmove, as they try to bring the hype of this latest innovation in digital retail to the UK.

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