Former Mars Boss Joins Beyond Meat To Lead Europe Growth

December 20, 2021

Food industry veteran Jorg Oostdam has just joined Beyond Meat as general manager of Europe, as he looks to spearhead the growth of the company worldwide.

The ex-Mars and Zed Candy boss, who has already seen success in launching brands across the world, said “Europe’s appetite for plant-based meat is on the rise, and there’s no better time to join the Beyond Meat team”

Oostdam has over 20 years’ experience with some very high-profile names making the appointment that all the more exciting for Beyond Meat who were said to be struggling to understand what was happening with customer orders after slashing their revenue forecasts by a whopping $34 million.

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