Black Friday 2.0

FMCG
September 17, 2021

Today we recap Black Friday and how the sales from that manic day have made the retail industry look.

With a less than pleasant 2020 finally ending, Black Friday was a fabulous chance for millions of Brits to salvage a special Christmas from the ruins. In a Black Friday frenzy, shoppers were predicted to spend £2 billion more than last year this weekend, and figures showed shoppers have dropped £2 million-a-minute on in shop deals.

For the first time, Britons spent more online this Christmas than in the high street thanks to the lockdown of non-essential stores. Amazon and other online retails saw a flood of clicks and purchases more so than anyone on the high street due to our most recent circumstances.

However, the rise in mass deliveries of online products has also amassed an increase in carbon emissions. An estimated 100,000 delivery vans and lorries are hitting Britain's roads after shoppers spent a record amount online during the Black Friday sales.

With all non-essential high street shops closed, internet purchases were up by a third compared with the 2019 Black Friday, according to Barclaycard Payments, which processes one in every three card transactions in Britain. The surge in online shopping for 2020's Black Friday will result in delivery vehicles releasing nearly 500,000 tonnes of carbon into the atmosphere.

Food for thought.

Want to find out how Vertex can help you?

Get in touch with one of our consultants today!
Get In Touch

Latest Updates

View All