Sainsbury's has launched a new 'Fresh Food Market' format at a revamped store in Hempstead Valley, Kent, as part of its wider drive to refocus on its core grocery offer.
The concept features a market-style presentation of fresh fruit and vegetables, with a focus on seasonality and British heritage. The shop design and signage has also been overhauled as part of an ongoing multi-million-pound redevelopment.
"Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products" - Sainsbury's Commercial Operations Director, Graham Biggart
Other updated elements in the superstore include a refreshed cafe, new look bakery, hot pizza counter, a self-serve patisserie, and a food-to-go hub. There is also a new Argos concession, an updated clothing and home section, and a refreshed beauty department. Sainsbury's said the upgrade, which includes updates to decorative imagery, lighting and fixturing, represents one of its largest individual investments in a store renewal this year. The retailer stated that the Hempstead Valley pilot would allow it to review how customers and staff interact with the new environment before rolling out the changes across its estate. Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products, or so says Sainsbury's Commercial Operations Director, Graham Biggart. It seems they have created an environment that is both exciting and easier for customers to shop in order to satisfy their nutritious and great value food needs.